Americans spend more time researching a car purchase than they do researching a home mortgage, according to a survey that the online lending marketplace Zillow Mortgage Marketplace recently released.
The survey results show that, on average, borrowers who obtained a home in the past five years spent five hours researching a mortgage, half the amount of time they spent researching a new car and the same amount of time they spent researching a vacation. The five-hour average research time was unchanged since March 2008.
Harris Interactive conducted the online survey of 2,729 adults in April for Zillow.
Read more http://bucks.blogs.nytimes.com/2010/05/13/do-americans-spend-enough-time-researching-mortgages/




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