(Source: By LAUREN BEALE Los Angeles Times) – As a blogger, Michael Gardner relies on a familiar celeb-tracker formula, lacing beauty shots with exclamation-pointed prose about the “super sexy” and “crazy famous.”But Gardner’s drool-worthy subjects aren’t people – they’re properties. Gardner writes the Malibu Real Estate Blog, which helps him sell houses in beachside neighborhoods where some of the world’s wealthiest individuals own second homes the size of palaces.

Gardner, with Prudential Malibu Realty, is among the growing legion of real estate agents who have begun making broader use of the Web. More than half of the National Association of Realtors’ member agents reported using social networking sites last year, compared with a little more than a third in 2009. Nearly two-thirds have a website and 1 in 10 has a blog.

Source: By LAUREN BEALE Los Angeles Times

Posted on Tue, Jun. 21, 2011 07:07 AM

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